If you hear questions about your business such as “How does it work? What does it do? Why should I buy?” then there is a strong possibility that you need an Explainer Video.
Explainer videos are very common with start-up companies. It’s a spoon fed delivery method to keep the concept crystal clear and the value front and center. It’s common sense in a can and recent studies suggest that audiences are reacting positively to the simple style. When executed sincerely, your target demographic will associate efficiency, innovation and transparency with your brand, the ideal circumstances for a relationship to blossom.
If your product is new to the market, if your brand has been overhauled with new features or if your service is difficult to describe…it may be a good idea to step back and use an Explainer Video.